The Critique of Digital Life in
Hyper-digital Music Videos
Holger Lund (2017). “What’s Left? The Critique of Digital Life in Hyper-digital Music Videos,” in: Daniel Kulle, Cornelia Lund, Oliver Schmidt David Ziegenhagen (eds.): Post-digital Culture, www.post-digital-culture.org/hlund2
How to deal with digitalization? Several aesthetic developments have emerged over the past few years in the laboratory called music video. Videos show tendencies to avoid the look of the digital by going analog and retro, or, just the opposite, they stress the fact of digital artificiality, exposing and over-affirming it by being hyper-digital.
Hyper-digital music videos have not only shown and praised the potential and power of the digital, but they have shown how the digital infects our lives, our conditions of living, our identity, making the digital and its effects on our lives the main subject itself.